ADIDAS

Founded in 1949 by Adolf Dassler in Herzogenaurach, Germany, Adidas is a leading name in global sportswear and athletic footwear. Renowned for its innovation and style, Adidas offers advanced technologies such as Boost cushioning and Primeknit uppers, ensuring top comfort and performance. Iconic UK models include the Adidas Superstar and Stan Smith, celebrated for their classic designs. Collaborations with designers like Yohji Yamamoto for Y-3 and Kanye West for Yeezy blend high fashion with athletic wear. Adidas also emphasizes sustainability with eco-friendly practices, such as using recycled ocean plastic. Adidas continues to set trends in both sports and fashion in the UK.