Founded in 2012 by Virgil Abloh, Off-White has made a significant impact on fashion with its unique streetwear and luxury designs. Known for its distinctive use of quotation marks, bold graphics, and zip ties, Off-White gained major attention with its 2017 collaboration, "The Ten," with Nike. This collection reimagined iconic Nike models like the Air Jordan 1 "Chicago" and Air Max 90 "Infrared," featuring Off-White’s signature deconstruction and innovative design. Off-White's influence extends to sneakers and apparel, blending high-fashion elements with street style. The brand remains a major force in the UK fashion scene and globally.