Introduced in 2017, the Yeezy Boost 700 made waves in the UK sneaker market by embracing the chunky "dad shoe" trend. Designed by Kanye West and adidas, this model features a robust, layered look, with the iconic Wave Runner colorway—featuring vibrant grey, black, teal, and orange—quickly gaining popularity. The Yeezy 700 has since evolved into versions like the 700 V2 and V3, each offering new materials and colorways, including the understated Mauve and Analog, as well as the standout Wave Runners and Static. Its blend of retro aesthetics, premium materials, and adidas Boost technology has established the Yeezy 700 as a staple in contemporary sneaker culture.