Founded by Kanye West in collaboration with Adidas, Yeezy has revolutionised the UK sneaker and fashion scenes with its cutting-edge designs and technology. Launching its footwear line with Adidas in 2015, Yeezy made waves with the acclaimed Yeezy 350, featuring Primeknit fabric and Boost cushioning for unmatched comfort. Subsequent releases like the Yeezy 380 and Yeezy 700 continued to impress with their futuristic styles and bold silhouettes. Yeezy sneakers are renowned in the UK for their unique aesthetics, striking colourways, and advanced features, solidifying the brand’s status as a leading name in contemporary fashion.