Founded in 1949 in Japan, Asics is a leading brand in athletic footwear and sportswear, renowned for its high-performance designs. Known for its Gel cushioning technology, which offers superior shock absorption and comfort, and FlyteFoam midsole, which provides a lightweight and responsive feel, Asics stands out in the industry. Popular models such as the Gel-Kayano, Gel-Nimbus, and Gel-Lyte are tailored for running, training, and casual wear, meeting diverse athletic needs. Asics combines advanced technology with classic design principles, making it a top choice for athletes and fitness enthusiasts in the UK and beyond.