Founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports and rebranded as Nike, Inc. in 1971, Nike has grown into a global leader in sportswear and athletic footwear. Renowned for its commitment to innovation, performance, and style, Nike has become synonymous with cutting-edge technology and iconic design.
Nike’s product range spans a wide array of athletic footwear, apparel, and accessories, catering to various sports and lifestyle needs. The brand is celebrated for its groundbreaking technologies, such as Nike Air cushioning, which provides superior comfort and impact protection, and Flyknit, known for its lightweight and breathable knit construction. Nike’s commitment to innovation extends to the development of new materials and designs that enhance athletic performance and everyday wear.
Iconic Nike models like the Air Force 1, Air Max series, and the Nike Dunk have become cultural staples, blending functionality with fashion-forward design. The Air Force 1, first released in 1982, revolutionised basketball shoes with its innovative Air cushioning and has remained a classic in both sports and streetwear. The Air Max series, introduced in 1987, showcased visible Air cushioning and has continued to push the boundaries of sneaker design. The Nike Dunk, launched in 1985, has become a beloved model in both sports and skate culture.
Nike's influence extends beyond footwear with collaborations and partnerships that merge high fashion with sportswear. Collaborations with designers like Virgil Abloh for Off-White, and high-profile athletes such as Michael Jordan, have produced some of the most coveted and impactful releases in the industry.
In addition to its focus on innovation and style, Nike is dedicated to sustainability and social responsibility. The brand has implemented numerous initiatives aimed at reducing environmental impact, such as using recycled materials and reducing waste in production.
With its rich history of innovation, commitment to performance, and influence in both sports and fashion, Nike continues to be a leading force in the global market, offering products that combine cutting-edge technology with timeless style.
