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ASICS

Founded in 1949 in Japan, Asics is a leading brand in athletic footwear and sportswear, renowned for its high-performance designs. Known for its Gel cushioning technology, which offers superior shock absorption and comfort, and FlyteFoam midsole, which provides a lightweight and responsive feel, Asics stands out in the industry. Popular models such as the Gel-Kayano, Gel-Nimbus, and Gel-Lyte are tailored for running, training, and casual wear, meeting diverse athletic needs. Asics combines advanced technology with classic design principles, making it a top choice for athletes and fitness enthusiasts in the UK and beyond.

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BROKEN PLANET MARKET

Founded in 2020 by Lithuanian-born partners Lukas Žvikas and Indrė Narbutaitė, Broken Planet has quickly become a top-selling range at 1LUX, with us offering the best variety across the UK. This innovative streetwear brand has taken the fashion scene by storm, known for its bold designs and eco-conscious approach, making it a favourite among style-conscious shoppers throughout the country.

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CASABLANCA

Founded in 2018 by Charaf Tajer, Casablanca is a luxury fashion brand celebrated for its refined elegance and contemporary sophistication. Based in Paris, the brand has quickly gained recognition for its distinctive aesthetic that combines opulent materials with modern design sensibilities.

Casablanca is renowned for its luxurious approach to fashion, offering a range of high-quality garments that include tailored suits, elegant shirts, and stylish accessories. The brand’s collections often feature rich fabrics, such as silk, velvet, and wool, and are characterised by their vibrant colour palettes and intricate patterns. Casablanca’s designs are inspired by a blend of classic elegance and global influences, reflecting Tajer’s diverse cultural references and commitment to craftsmanship.

One of the standout features of Casablanca is its unique take on luxury casual wear. The brand is known for its sophisticated yet relaxed style, which seamlessly merges traditional tailoring with casual, laid-back elements. This approach results in garments that are both refined and versatile, making them suitable for a variety of occasions.

Casablanca’s commitment to quality is evident in every detail, from the meticulous construction of its garments to the choice of premium materials. The brand’s attention to detail and dedication to craftsmanship ensure that each piece is not only stylish but also enduringly chic.

In addition to its core collections, Casablanca has gained attention through limited-edition releases and collaborations with other prominent brands. These exclusive offerings highlight the brand’s ability to blend its signature style with innovative design, further enhancing its reputation in the luxury fashion market.

With its focus on luxurious materials, sophisticated design, and contemporary elegance, Casablanca continues to make a significant impact in the world of high fashion, offering pieces that epitomise both modern style and classic refinement.

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CHROME HEARTS

Founded in 1988 by Richard Stark in Los Angeles, Chrome Hearts has become a symbol of luxury and individuality within the fashion and lifestyle sectors. Known for its unique blend of high-end craftsmanship and rebellious design, the brand has carved out a distinctive niche in the world of luxury accessories and apparel.

Chrome Hearts is renowned for its bold, edgy designs that often feature intricate details, such as cross motifs, fleur-de-lis, and gothic-inspired elements. The brand’s product range includes a variety of high-quality items, including jewellery, leather goods, eyewear, and apparel. Each piece is characterised by its meticulous craftsmanship and distinctive aesthetic, reflecting Chrome Hearts’ commitment to both luxury and artistry.

The brand’s jewellery collection, in particular, is highly sought after, with pieces such as rings, necklaces, and bracelets showcasing elaborate designs and premium materials. Chrome Hearts is also known for its customisation options, allowing clients to personalise their items with unique engravings and bespoke details.

Chrome Hearts’ apparel line offers a range of stylish and high-quality garments, including T-shirts, hoodies, and outerwear, often featuring the brand’s signature motifs and distinctive graphic designs. The brand’s clothing reflects its commitment to blending luxury with a rebellious spirit, appealing to those who appreciate both high fashion and individual expression.

With its roots in Los Angeles and a strong presence in global fashion capitals, Chrome Hearts has become a leading name in luxury fashion, combining exceptional craftsmanship with a bold, distinctive style. The brand’s exclusive boutiques, renowned for their unique interiors and curated collections, further enhance its reputation as a symbol of luxury and individuality.

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DENIM TEARS

Founded by Tremaine Emory in 2019, Denim Tears has swiftly emerged as a significant force in contemporary streetwear, known for its innovative approach to denim and its powerful cultural statements. The brand blends high-quality craftsmanship with impactful storytelling, creating garments that resonate on both a fashion and social level.

Denim Tears is renowned for its distinctive use of denim, often incorporating unique treatments, custom washes, and intricate detailing. The brand's pieces are characterised by their blend of classic and modern aesthetics, reflecting Emory’s vision of redefining denim through a contemporary lens. Signature designs include distressed finishes, hand-painted elements, and bold, graphic prints that convey strong messages.

Denim Tears’ collections often feature a range of products, including jeans, jackets, and T-shirts, each showcasing the brand's dedication to quality and design. The brand’s collaborations with notable names and high-profile retailers further highlight its growing influence and the broader appeal of its unique aesthetic.

With its innovative designs, cultural impact, and commitment to high-quality craftsmanship, Denim Tears continues to push the boundaries of streetwear, offering garments that are both stylish and meaningful.

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DUNK HIGH

Released in 1985, the Nike Dunk High, designed by Peter Moore, serves as the high-top counterpart to the Dunk Low, originally crafted for collegiate basketball. Renowned for its supportive and durable design, this iconic sneaker features a robust leather or suede upper and a padded collar for enhanced comfort and ankle support. In the UK, the Dunk High is celebrated within sneaker culture for its classic silhouette and striking colorways like "Syracuse," "Kentucky," and "Black/White." Combining performance-driven functionality with timeless style, the Nike Dunk High continues to be a prominent figure in the world of high-top sneakers.

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DUNK LOW

The Nike Dunk Low, originally launched in 1985, has made a significant comeback since 2020, becoming a major player in sneaker culture. This resurgence is fueled by Nike's strategic re-releases of classic colourways, along with high-profile collaborations with brands like Off-White, Travis Scott. These partnerships have reinvigorated the Dunk Low, blending its retro appeal with modern fashion trends. The sneaker's versatile design and wide range of colourways have made it popular in both casual and streetwear styles. In the UK, the Dunk Low is a symbol of both nostalgia and contemporary style, continuing to dominate the sneaker scene.

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