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ASICS

Founded in 1949 in Japan, Asics is a leading brand in athletic footwear and sportswear, renowned for its high-performance designs. Known for its Gel cushioning technology, which offers superior shock absorption and comfort, and FlyteFoam midsole, which provides a lightweight and responsive feel, Asics stands out in the industry. Popular models such as the Gel-Kayano, Gel-Nimbus, and Gel-Lyte are tailored for running, training, and casual wear, meeting diverse athletic needs. Asics combines advanced technology with classic design principles, making it a top choice for athletes and fitness enthusiasts in the UK and beyond.

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BROKEN PLANET MARKET

Founded in 2020 by Lithuanian-born partners Lukas Žvikas and Indrė Narbutaitė, Broken Planet has quickly become a top-selling range at 1LUX, with us offering the best variety across the UK. This innovative streetwear brand has taken the fashion scene by storm, known for its bold designs and eco-conscious approach, making it a favourite among style-conscious shoppers throughout the country.

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CASABLANCA

Casablanca is now available at 1LUX, bringing its signature blend of luxury and relaxed elegance to the store. Known for vibrant colours, premium fabrics, and sophisticated tailoring, Casablanca offers versatile, high-quality pieces perfect for modern style. Experience this iconic brand’s timeless yet contemporary designs at 1LUX today.

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DENIM TEARS

Founded by Tremaine Emory in 2019, Denim Tears has swiftly emerged as a significant force in contemporary streetwear, known for its innovative approach to denim and its powerful cultural statements. The brand blends high-quality craftsmanship with impactful storytelling, creating garments that resonate on both a fashion and social level.

Denim Tears is renowned for its distinctive use of denim, often incorporating unique treatments, custom washes, and intricate detailing. The brand's pieces are characterised by their blend of classic and modern aesthetics, reflecting Emory’s vision of redefining denim through a contemporary lens. Signature designs include distressed finishes, hand-painted elements, and bold, graphic prints that convey strong messages.

Denim Tears’ collections often feature a range of products, including jeans, jackets, and T-shirts, each showcasing the brand's dedication to quality and design. The brand’s collaborations with notable names and high-profile retailers further highlight its growing influence and the broader appeal of its unique aesthetic.

With its innovative designs, cultural impact, and commitment to high-quality craftsmanship, Denim Tears continues to push the boundaries of streetwear, offering garments that are both stylish and meaningful.

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DUNK HIGH

Released in 1985, the Nike Dunk High, designed by Peter Moore, serves as the high-top counterpart to the Dunk Low, originally crafted for collegiate basketball. Renowned for its supportive and durable design, this iconic sneaker features a robust leather or suede upper and a padded collar for enhanced comfort and ankle support. In the UK, the Dunk High is celebrated within sneaker culture for its classic silhouette and striking colorways like "Syracuse," "Kentucky," and "Black/White." Combining performance-driven functionality with timeless style, the Nike Dunk High continues to be a prominent figure in the world of high-top sneakers.

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DUNK LOW

The Nike Dunk Low, originally launched in 1985, has made a significant comeback since 2020, becoming a major player in sneaker culture. This resurgence is fueled by Nike's strategic re-releases of classic colourways, along with high-profile collaborations with brands like Off-White, Travis Scott. These partnerships have reinvigorated the Dunk Low, blending its retro appeal with modern fashion trends. The sneaker's versatile design and wide range of colourways have made it popular in both casual and streetwear styles. In the UK, the Dunk Low is a symbol of both nostalgia and contemporary style, continuing to dominate the sneaker scene.

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ESSENTIALS

Launched in 2018 as part of Jerry Lorenzo’s Fear of God brand, Fear of God Essentials offers a refined approach to contemporary casual wear. Known for its emphasis on simplicity, comfort, and versatile design, Essentials has quickly established itself as a key player in the realm of high-quality streetwear.

Fear of God Essentials is celebrated for its minimalist aesthetic, which combines clean lines with premium materials to create a range of stylish yet functional garments. The collection includes essential pieces such as oversized hoodies, relaxed-fit sweatpants, and sleek tees, all designed with a focus on comfort and everyday wearability.

A defining feature of Fear of God Essentials is its use of high-quality fabrics, including soft cottons, plush fleece, and durable blends. These materials are selected to provide both comfort and longevity, ensuring that each piece not only looks good but also stands the test of time.

The brand’s design ethos is centred around a muted colour palette and understated branding. Essential items often feature subtle logos or minimalist graphics, which contribute to a sophisticated and versatile look. This approach allows Essentials pieces to be easily incorporated into various outfits and styles, making them a popular choice for those seeking both functionality and fashion.

Fear of God Essentials has garnered attention through strategic collaborations and exclusive releases, further enhancing its reputation in the streetwear market. Limited-edition drops and partnerships with high-profile retailers add to the brand’s allure, making its offerings highly sought after.

With its focus on modern comfort, refined design, and high-quality craftsmanship, Fear of God Essentials continues to redefine casual wear, offering pieces that blend effortlessly into a contemporary wardrobe while maintaining a high standard of style and functionality.

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GOYARD

Established in 1853 in Paris, Goyard is a luxury brand renowned for its exquisite craftsmanship and timeless elegance. With a rich heritage in creating high-quality leather goods, Goyard has become synonymous with understated luxury and refined style.

Goyard is famed for its iconic monogrammed canvas, known for its distinctive chevron pattern, which is a hallmark of the brand’s products. The signature pattern, combined with exceptional craftsmanship, has made Goyard bags and accessories highly coveted by fashion connoisseurs around the world. The brand's commitment to traditional techniques ensures that each item is meticulously crafted, maintaining the highest standards of quality and durability.

The brand’s product range includes a variety of luxury items such as handbags, trunks, luggage, and small leather goods. Goyard’s trunk designs, in particular, are celebrated for their heritage and functionality, reflecting the brand’s origins in bespoke travel accessories. The craftsmanship and attention to detail in Goyard products are evident in every aspect, from the hand-painted monograms to the customisable options available for many items.

Goyard's exclusive approach to retail has contributed to its allure. The brand maintains a select number of boutiques in prestigious locations around the world, each designed to reflect Goyard's rich history and commitment to luxury. The brand's limited advertising and word-of-mouth reputation further enhance its mystique and desirability.

With its dedication to timeless elegance, exceptional craftsmanship, and discreet luxury, Goyard remains a leading name in high-end fashion, offering products that embody both heritage and contemporary sophistication.

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JORDAN 1 HIGH

Released in 1985, the Air Jordan 1 High is a foundational piece of sneaker culture and a key part of Michael Jordan’s legacy. Designed by Peter Moore, this high-top sneaker was the first in Jordan's signature line, offering a blend of innovative style and performance features. In the UK, the Air Jordan 1 High is renowned for its timeless design and versatility, featuring premium leather and a durable high-top silhouette. Iconic colourways like Black/Red, White/Chicago, and Royal Blue have cemented its classic status. Collaborations with brands such as Off-White, Travis Scott, and Union LA further enhance its appeal, making it a must-have for sneaker enthusiasts.

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JORDAN 1 LOW

Debuting in 1985, the Air Jordan 1 Low offered a sleek, low-top alternative to the Jordan 1 High, designed by Peter Moore. This model retains the essence of Michael Jordan's first signature sneaker, blending style and versatility for both performance and casual wear. Today, the Air Jordan 1 Low is highly regarded among sneaker enthusiasts in the UK for its classic design and comfort. It features iconic colourways like Black/Red, White/Black, and Metallic Gold, and has been celebrated through collaborations with notable names such as Travis Scott, Off-White, and Fragment Design. The Jordan 1 Low remains a prominent figure in sneaker culture.

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JORDAN 1 MID

Launched in 1985, the Air Jordan 1 Mid quickly distinguished itself as a versatile mid-top alternative to the original Jordan 1 High, designed by Peter Moore. This model blends style and functionality, making it a favorite for both sports and streetwear. In the UK, the Air Jordan 1 Mid is praised for its classic appeal and comfortable fit, offering a more accessible silhouette than the high-top version. It features iconic colorways like Black/Red, Royal Blue, and White/Chicago, and has collaborated with notable names such as Fear of God and A Ma Maniére. The Jordan 1 Mid remains influential in sneaker culture.

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JORDAN 11

First released in 1995, the Air Jordan 11 is a landmark in sneaker history, known for its innovative design and performance features. Designed by Tinker Hatfield, it introduced a sleek patent leather upper and a full-length carbon-fiber spring plate, enhancing style and on-court performance. In the UK, the Air Jordan 11 is revered for its timeless appeal, with iconic colorways like Black/Concord, White/Red, and Space Jam becoming staples in sneaker collections. Its distinctive design, featuring a translucent outsole and patent leather detailing, is further elevated by exclusive collaborations with Dior and Off-White, solidifying its status as a cultural icon in premium footwear.

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JORDAN 2

Introduced in 1986, the Air Jordan 2 represented a significant shift in Michael Jordan's signature line, designed by Bruce Kilgore. Known for its high-quality leather and innovative design, this model offered a luxurious alternative to traditional basketball sneakers. In the UK, the Air Jordan 2 is celebrated for its bold style and iconic colorways, including White/Red, Black/White, and the coveted "Chicago" release. Unique features like a hidden lacing system and a cushioned midsole set new standards for both performance and comfort. High-profile collaborations with brands such as Off-White and A Ma Maniére further enhance its status in sneaker culture.

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JORDAN 3

Debuting in 1988, the Air Jordan 3 revolutionized sneaker design with its introduction of Michael Jordan's iconic Jumpman logo and the innovative visible Air-Sole unit, designed by Tinker Hatfield. In the UK, the Air Jordan 3 is renowned for its game-changing features, including a premium leather upper, signature elephant print overlays, and a cushioned midsole that combines style and comfort. Iconic colorways such as White/Cement, Black/Cement, and True Blue have solidified its status in sneaker culture. The Jordan 3 has also seen exclusive collaborations with brands like Fragment Design and A Ma Maniére, ensuring its ongoing popularity among sneaker enthusiasts and collectors.

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JORDAN 4

Debuting in 1989, the Air Jordan 4, designed by Tinker Hatfield, succeeded the Jordan 3 with notable improvements, including a lighter build that enhanced performance during Michael Jordan's Bulls era. The Air Jordan 4 remains highly coveted today, featuring iconic colorways like Fire Red, Thunder, Lightning, and Oreo. It has also gained prominence through collaborations with Nike SB, A Ma Maniére, and Union LA, further establishing its status as a sneaker icon. Its blend of classic design and modern collaborations ensures its continued popularity among sneaker enthusiasts and collectors.

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JORDAN 5

Launched in 1990, the Air Jordan 5 by Tinker Hatfield revolutionized basketball sneakers with its fighter jet-inspired design. It featured standout elements like a reflective tongue, shark-tooth midsole detailing, and a visible Air-Sole unit for exceptional cushioning. In the UK, the Air Jordan 5 is renowned for its bold aesthetics and technological innovations, including a high-quality leather upper and signature mesh panels. Iconic colorways such as Fire Red, Grape, and Metallic Silver have cemented its status in sneaker history. The Jordan 5 remains a favorite among sneaker enthusiasts and collectors, further elevated by collaborations with Off-White and Trophy Room.

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JORDAN 6

Introduced in 1991, the Air Jordan 6, designed by Tinker Hatfield, is renowned for its role in Michael Jordan’s first NBA Championship win. Celebrated for its innovative features, the Jordan 6 includes a sleek molded exterior, prominent heel tab, and a robust Air-Sole unit for exceptional comfort. In the UK, it is distinguished by its distinctive design elements, such as the perforated leather upper and “spoiler” heel design, and iconic colorways like Black/Infrared and White/Infrared. The Air Jordan 6’s relevance is further enhanced by collaborations with brands like Travis Scott and A Ma Maniére, solidifying its place in sneaker culture.

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LOUIS VUITTON

Founded in 1854 by Louis Vuitton in Paris, Louis Vuitton epitomizes luxury and timeless elegance. Celebrated for its superior craftsmanship and iconic LV monogram, the brand initially gained fame for high-quality luggage and travel accessories. Over time, Louis Vuitton has expanded to include leather goods, fashion apparel, footwear, and accessories. The distinctive Damier check pattern and meticulous attention to detail underscore its commitment to excellence. Recent collaborations with Supreme, Virgil Abloh, and Yayoi Kusama have infused contemporary style while honoring the brand's heritage. Louis Vuitton remains a leading name in global fashion, symbolizing the pinnacle of sophistication.

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NEW BALANCE

 Founded in 1906, New Balance is a leading UK brand in athletic footwear and apparel, renowned for its commitment to comfort and performance. Known for its advanced Fresh Foam and ABZORB cushioning, New Balance delivers exceptional support and durability. Iconic models like the 990, 574, and 1080 showcase a blend of classic style and modern technology. The 990 is celebrated for its American craftsmanship, while the 574 offers versatile design suitable for both performance and casual wear. New Balance’s focus on domestic production in the UK ensures high-quality standards and a wide range of styles to meet diverse needs.

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NIKE

Founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports and rebranded as Nike, Inc. in 1971, Nike has grown into a global leader in sportswear and athletic footwear. Renowned for its commitment to innovation, performance, and style, Nike has become synonymous with cutting-edge technology and iconic design.

Nike’s product range spans a wide array of athletic footwear, apparel, and accessories, catering to various sports and lifestyle needs. The brand is celebrated for its groundbreaking technologies, such as Nike Air cushioning, which provides superior comfort and impact protection, and Flyknit, known for its lightweight and breathable knit construction. Nike’s commitment to innovation extends to the development of new materials and designs that enhance athletic performance and everyday wear.

Iconic Nike models like the Air Force 1, Air Max series, and the Nike Dunk have become cultural staples, blending functionality with fashion-forward design. The Air Force 1, first released in 1982, revolutionised basketball shoes with its innovative Air cushioning and has remained a classic in both sports and streetwear. The Air Max series, introduced in 1987, showcased visible Air cushioning and has continued to push the boundaries of sneaker design. The Nike Dunk, launched in 1985, has become a beloved model in both sports and skate culture.

Nike's influence extends beyond footwear with collaborations and partnerships that merge high fashion with sportswear. Collaborations with designers like Virgil Abloh for Off-White, and high-profile athletes such as Michael Jordan, have produced some of the most coveted and impactful releases in the industry.

In addition to its focus on innovation and style, Nike is dedicated to sustainability and social responsibility. The brand has implemented numerous initiatives aimed at reducing environmental impact, such as using recycled materials and reducing waste in production.

With its rich history of innovation, commitment to performance, and influence in both sports and fashion, Nike continues to be a leading force in the global market, offering products that combine cutting-edge technology with timeless style.

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NIKE AIR FORCE 1

Introduced in 1982, the Nike Air Force 1 is a seminal sneaker in UK culture, renowned for its blend of performance and style. Designed by Bruce Kilgore, it was Nike’s first basketball shoe with Air cushioning technology, setting a new standard for comfort. The Air Force 1 features a classic, low-profile silhouette with a durable leather upper, perforated toe box, and the iconic Nike Swoosh. Available in low, mid, and high-top versions, and popular colorways like White/White and Black/White, it has become a staple in streetwear and casual fashion. Its timeless design and cultural impact ensure its continued relevance in the sneaker world.

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NIKE AIR MAX

Launched in 1987, the Nike Air Max series revolutionised sneakers with its visible Air cushioning technology, created by Tinker Hatfield. Renowned for combining advanced comfort with iconic design, the Air Max line includes key models like the Air Max 1, known for its first visible Air sole, the Air Max 90 with its classic style and vibrant colourways, and the futuristic Air Max 97 featuring a full-length Air unit. Available in various styles and colourways, the Air Max continues to be a staple in both performance and street fashion in the UK. Its blend of innovation and iconic design makes it a beloved choice for sneaker enthusiasts.

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NIKE DUNK

Introduced in 1985, the Nike Dunk quickly evolved from a basketball shoe to a cultural icon, becoming a cornerstone of sneaker culture. Known for its distinctive design, the Dunk features a low or high-top silhouette, a signature Swoosh logo, and a premium leather or suede upper, offering both comfort and style. The Dunk's wide range of colorways, including the "Be True To Your School" series, along with its special editions and re-releases, have solidified its legendary status. Its influence spans subcultures from skateboarding to high fashion, ensuring its continued popularity among sneaker enthusiasts and collectors.

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NIKE DUNK SB

Introduced in 2002, the Nike Dunk SB was designed specifically for skateboarding, offering enhanced performance features tailored to skaters' needs. Developed by Nike's skateboarding team, the Dunk SB includes a reinforced toe cap for durability, a padded collar for comfort, and a Zoom Air insole for superior impact protection and board feel. The Dunk SB is also famous for its unique and creative colorways, such as the "Pigeon," "Heineken," and "Tiffany" editions, which have made a significant impact on sneaker culture. Its combination of functionality and distinctive style keeps the Nike Dunk SB popular among skaters and sneaker enthusiasts.

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NIKE JORDAN

Launched in 1984 with the Air Jordan 1, Nike Jordan has become a major name in sports and fashion, collaborating with basketball legend Michael Jordan. Known for its innovative designs and performance-driven technology, Nike Jordan's lineup includes iconic models like the Air Jordan 1, Air Jordan 11, and Air Jordan 35. Each sneaker features cutting-edge technology, including Air-Sole cushioning and premium materials, alongside distinctive design elements such as the Jumpman logo. Beyond basketball, Nike Jordan influences streetwear and pop culture through collaborations and limited editions. With a rich history and continued innovation, Nike Jordan sets the standard in both athletic performance and stylish design.

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OFF WHITE

Founded in 2012 by Virgil Abloh, Off-White has made a significant impact on fashion with its unique streetwear and luxury designs. Known for its distinctive use of quotation marks, bold graphics, and zip ties, Off-White gained major attention with its 2017 collaboration, "The Ten," with Nike. This collection reimagined iconic Nike models like the Air Jordan 1 "Chicago" and Air Max 90 "Infrared," featuring Off-White’s signature deconstruction and innovative design. Off-White's influence extends to sneakers and apparel, blending high-fashion elements with street style. The brand remains a major force in the UK fashion scene and globally.

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SACAI

Founded by Chitose Abe in 1999, Sacai is a leading name in UK fashion, renowned for its innovative approach to design. The brand is celebrated for its bold layering techniques and unique use of materials, blending high fashion with avant-garde elements. Sacai reimagines traditional silhouettes through deconstruction and reconstruction, creating striking and visually compelling garments.

The Sacai x Nike collaboration is particularly noteworthy, featuring coveted sneakers like the Sacai x Nike LDWaffle and Sacai x Nike Blazer. These models are praised for their layered construction and dual branding. Sacai continues to influence contemporary fashion with its creative and detailed designs.

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SUPREME

Founded in 1994 by James Jebbia in New York City, Supreme has become a leading name in streetwear, known for its bold graphics, iconic red box logo, and limited-edition releases. The brand's collaborations with top designers, artists, and companies, like Nike and Damien Hirst, have boosted its status in high fashion. Supreme's exclusive drops create a sense of urgency, driving demand among collectors and fashion enthusiasts. With its blend of urban style and luxury fashion, Supreme remains a cultural icon and a highly sought-after brand in the global streetwear scene.

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TRAVIS SCOTT

Travis Scott, born Jacques Berman Webster II in 1991, is a cultural icon renowned for his genre-defying music and influential fashion collaborations. His acclaimed albums like "Astroworld" and "Rodeo" showcase his innovative sound. In fashion, Scott’s partnership with Nike has produced iconic sneakers, including the Travis Scott x Nike Air Force 1 and Nike Dunk Low, celebrated for their unique designs and distressed details. His own label, Cactus Jack, features bold graphics and experimental streetwear, reinforcing his status as a trendsetter. Scott’s impact spans music and fashion, blending artistic vision with cutting-edge design.

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UGG

Founded in 1978, UGG is renowned for its luxurious comfort and iconic sheepskin boots, originating from Australia. The brand’s signature product features high-quality Australian sheepskin, offering exceptional warmth and a plush, breathable interior ideal for chilly UK weather. UGG has expanded beyond boots to include slippers, sneakers, and stylish booties, all emphasizing comfort and quality. Recent collaborations with designers like Telfar and J.W. Anderson have introduced fresh, fashionable elements while maintaining UGG’s commitment to classic style. The brand also focuses on sustainability with eco-friendly practices. UGG continues to be a leading name in casual luxury footwear.

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YEEZY

Founded by Kanye West in collaboration with Adidas, Yeezy has revolutionised the UK sneaker and fashion scenes with its cutting-edge designs and technology. Launching its footwear line with Adidas in 2015, Yeezy made waves with the acclaimed Yeezy 350, featuring Primeknit fabric and Boost cushioning for unmatched comfort. Subsequent releases like the Yeezy 380 and Yeezy 700 continued to impress with their futuristic styles and bold silhouettes. Yeezy sneakers are renowned in the UK for their unique aesthetics, striking colourways, and advanced features, solidifying the brand’s status as a leading name in contemporary fashion.

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YEEZY 350

Launched in 2015, the Yeezy 350 by Kanye West and Adidas has made a major impact on the UK sneaker scene. Known for its innovative design, the Yeezy 350 features a flexible Primeknit upper for a sock-like fit and breathability, along with a Boost midsole for superior cushioning and comfort. Its sleek, low-profile silhouette and signature woven pattern contribute to its modern, minimalist look. Iconic colourways like "Beluga," "Zebra," and "Yeezy Boost 350 V2" have solidified its status as a sought-after model. The Yeezy 350 continues to influence both fashion and footwear with its blend of cutting-edge technology and contemporary style.

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YEEZY 500

Launched in 2018, the Yeezy 500 brought a distinctive, retro-inspired style to the UK sneaker scene. Featuring a chunky, layered design made from suede, leather, and mesh, the Yeezy 500 offers a textured look that sets it apart from sleeker Yeezy models. Its standout feature is adiPRENE+ cushioning, which provides exceptional comfort and support. Drawing inspiration from 90s basketball sneakers, the Yeezy 500 offers a bold, rugged alternative to more minimalistic designs. Its unique, sculptural silhouette has quickly become a favourite among UK sneaker enthusiasts, highlighting Kanye West’s influential role in modern sneaker culture.

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YEEZY 700

Introduced in 2017, the Yeezy Boost 700 made waves in the UK sneaker market by embracing the chunky "dad shoe" trend. Designed by Kanye West and adidas, this model features a robust, layered look, with the iconic Wave Runner colorway—featuring vibrant grey, black, teal, and orange—quickly gaining popularity. The Yeezy 700 has since evolved into versions like the 700 V2 and V3, each offering new materials and colorways, including the understated Mauve and Analog, as well as the standout Wave Runners and Static. Its blend of retro aesthetics, premium materials, and adidas Boost technology has established the Yeezy 700 as a staple in contemporary sneaker culture.

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YEEZY FOAM RUNNERS

Launched in 2020, the Yeezy Foam Runner represents a bold innovation in the UK sneaker scene, blending futuristic design with sustainability. Made from a unique EVA foam and algae blend, this model features a sculptural, one-piece construction with a perforated design for breathability and a striking look. The Foam Runner quickly became popular for its comfort and avant-garde aesthetics. Available in neutral shades such as Sand, Moon Grey, and Ochre, it reflects a trend towards eco-conscious and cutting-edge footwear. The Yeezy Foam Runner’s unique design and sustainable materials make it a standout choice for fashion-forward UK sneaker enthusiasts.

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YEEZY SLIDES

Launched in 2019, the Yeezy Slides have quickly become a best-seller in the UK, known for their minimalist design and exceptional comfort. Made from soft, durable EVA foam, these slides feature a sleek, one-piece construction and a ridged sole for excellent grip and cushioning. Available in earthy tones like Bone, Resin, and Pure, the Yeezy Slides are a versatile addition to any casual wardrobe, seamlessly blending with everyday outfits. Their blend of simplicity and comfort has made them a favourite among both casual wearers and streetwear enthusiasts, establishing them as a key piece in modern UK fashion.

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